Today I was asked in class to analyze advertising and compare two advertisements. I chose to do print car advertisements. The first advertisement I chose to analyze was an ad for an affordable minivan. The ad is for an everyday car and follows a theme of comparison. The ad for the minivan is simple and has one image of the car on a background of white text. This keeps the focus on the image and does not clutter up or confuse the eyes. At the top of the add there is a large bold statement meant to compare the car to a much more expensive car. The advertisement is aimed at new car buyers. The car company in question is Daihatsu, a Japanese company famous for making small cars. The perspective of the advertisement seems to be that of someone who is interested in cars for their cool factor or how they are perceived in society. This is because of the ad’s statement, “Picks up five times more women than a Lamborghini”. This statement also show that the te target au...
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