Sam's English Blog

Today I was asked  in class to analyze advertising and compare two advertisements. I chose to do  print car advertisements. The first advertisement I chose to analyze was an ad for an affordable minivan. The ad is for an everyday car and follows a theme of comparison. The ad for the minivan is simple and has one image of the car on a background of white text. This keeps the focus on the image and does not clutter up or confuse the eyes. At the top of the add there is a large bold statement meant to compare the car to a much more expensive car. The advertisement is aimed at new car buyers. The car company in question is Daihatsu, a Japanese company famous for making small cars. The perspective of the advertisement seems to be that of someone who is interested in cars for their cool factor or how they are perceived in society. This is because of the ad’s statement, “Picks up five times more women than a Lamborghini”. This statement also show that the te target audience is

Technology and Advertising  I interact with technology on a daily basis. I use my laptop to watch videos and catch up on recent events as-well as play games and do homework. I also spend time on my phone doing may of the same things while also catching up on social media. Once and a while I also watch TV or play on Xbox on a larger screen. My time spent on technology is spread across may devices for many different activities. Overall technology plays a big role in my live for both work/school and entertainment. Advertising is a large part of modern media consumption. One interesting thing I noticed about the advertisements we watched was the critical nature and even hypocrisy of the ads. One ad criticized the beauty industry and the standards it placed on women. The ad however was itself advertising beauty products for a large personal care and beauty company. This seemed hypocritical and was a very interesting example to look into more deeply. This surprised me but made more sen